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STAMFORD, Conn. – June 14, 2018 – NBC Sports presents daily live coverage of the Royal Meeting in Ascot, Berkshire, England – one of the most prestigious horse racing meets in the world – including the first-ever NBC broadcast of the race on Saturday, June 23, at 9 a.m. ET. Live coverage of the event begins Tuesday, June 19, at 8:30 a.m. ET on NBCSN, with daily telecasts of the full five-day Royal meeting on NBCSN through Friday, June 22. In total, NBC Sports Group will present 22 hours of coverage over the five days.

Royal Ascot is one of the world’s most valuable horse racing events, attracting many of the world’s finest racehorses. The event features 30 races, including eight at the world championship “Group One” level. Highlighting the American contingent is trainer Wesley Ward, who has won nine races at Royal Ascot over the years. He is scheduled to bring 10 horses to Ascot this year, highlighted by Lady Aurelia, who is looking to win her third straight race at The Royal Meeting. She races in the King’s Stand on Tuesday during NBCSN’s first day of coverage.

The Royal Meeting is the center of the British social season and a pivotal week in the calendar of the Royal Family, who arrive every day by the world famous “Royal Procession” – with the first carriage carrying The Queen and the Duke of Edinburgh.

NBC News’ Dylan Dreyer makes her Royal Ascot debut on Friday and Saturday, alongside Nick Luck, who will host coverage for all five days. On Friday morning, June 22, Dreyer will report live from Berkshire on TODAY.

Please contact the Royal Enclosure Office on +44 (0)1344 878 474. We want to share your experience at ascot Please tag us in your social media posts using the hastag #AscotRacecourse. Racing Post, the home of horse racing news, cards and results. Get expert racing tips, form and analysis. Explore our jockey, trainer, and horse profiles.

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Following is NBC Sports’ schedule for the Royal Ascot next week:

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NBCSports.com and the NBC Sports app – NBC Sports Group’s live streaming product for desktops, mobile devices, tablets, and connected TVs – will stream coverage of the Royal Meeting. The NBC Sports app will stream coverage via “TV Everywhere,” giving consumers additional value to their subscription service, and making high-quality content available to MVPD customers both in and out of the home and on multiple platforms. Powered by Playmaker Media, the NBC Sports app is available on Apple iOS, Android and select Samsung devices, as well as on Amazon Fire, Apple TV, Chromecast, Roku, Win10, and Xbox.

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NBC SPORTS GROUP AND HORSE RACING: In addition to the Royal Ascot, NBC Sports Group is the exclusive home to the most important and prestigious events in horse racing, including the Triple Crown and the Breeders’ Cup. Also in 2018, NBC Sports Group televised the world’s richest horse race (the $16 million Pegasus World Cup Invitational) and the $10 million Dubai World Cup, and in June presented the Epsom Derby. NBC has been the exclusive home of the Kentucky Derby and the Preakness Stakes since 2001, and the Belmont Stakes since 2011, when NBC Sports Group reassembled the Triple Crown.

The Clearing has designed the new visual and verbal identity for Ascot, the famous British racecourse and home of Royal Ascot.

While attracting some of the world’s finest horses and jockeys, Ascot was nevertheless struggling to make further inroads into the consumer leisure market. Royal Ascot, the racecourse’s flagship summer occasion, was overshadowing its regular race meetings. The Clearing was therefore appointed to create a new brand positioning.

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“We started by making the logos feel more considered; they now work more cleanly and easily for digital and print. As part of this, the shared crown symbol was re-crafted in a way that still retains its regal heritage,” says design director at The Clearing, Sam Wall.

The new tone of voice uses storytelling to put the history and heritage of the racecourse back at the centre of the brand. The Clearing also redefined colours, fonts, and image style, and introduced a new graphic pattern.

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“The new complementary system continues through the rest of the identity. The traditional Ascot blue is now a deeper shade, with an entirely new secondary palette to create energy and depth. Royal Ascot now uses gold as the lead colour, with a premium cream that acts as a canvas,” explains Wall. “The primary font for Ascot is a more contemporary sans serif, with a serif secondary font. For Royal Ascot, the serif takes precedence, to reflect the race meeting’s heritage. Both now also share a new style of imagery that’s altogether richer, elegant and sophisticated. This richness runs all the way through the physical collateral, from the quality of paper stock to details like foiling and spot varnishing”.

The new elements will be rolled out over the next 18 months, and can already be seen on Ascot’s website.

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The Clearing
www.theclearing.co.uk